Archetypal branding

"Once upon a time" - .............................................. - a traditional start to a story, and what story are you living? Understanding our personal "myth" helps clarify who we are and why people have a relationship with us. Our story gives meaning and purpose to our personal and business life.

What we are using is Archetypes, our inner guides who know when we are on the best path and taking the most appropriate action; what energies we are using, how to balance them and use them to full advantage to successfully complete our journey.

We tend to use some of the Archetypes more than others, usually because of the role models we have had. So what role models are influencing what you do and how much more successful could youe life be if you accessed other powerful Archetypes?

Applicable also to teams and organisations, and valuable for team building and motivating to identify and use to best advantage the energies of the team to achieve even more successful results.

For organisations, why do our customers/clients have a relationship with us? What attracts them? We encounter Archetypes in advertising, literature, and websites. Understanding this and harnessing the energies increases opportunities for success, and accesses unrealised potential.

Using all twelve Archetypes gives more flexibility in responding to challenges and changes and:-

What stories do we tell about ourselves, our teams and our organisations? Recognising the Archetypes we run in our thinking gives individuals and organisations a sense of meaning and identity. Intangible, yet critical benefits, include motivated people, reduced stress and heightened morale - our inner attitude facilitates our outer role.

So, let me tell you a story.................................................................

See Colleen Guy's article on Archetype Analysis - Click here